Just looking at some of the off-branded tschatskes from JavaOne. Some of them are pretty clever and show a distinct sense of humor. For instance:

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Gosh I hope nobody gets fired over this one. Shows a human side to Sun Marketing...:-)

Here are a couple of other fun posts on the same topic...I was amused to see a blog on the same topic by David Delabassee's on blogs.sun.com, which in turn pointed me to a really positive "just look how progressive Sun has become" blog written by Stephan Janssen