Apache being sold in Paris ;-)

Walking in the streets of Paris, and thinking of my good friend Felipe Leme, who found JSP being sold in the streets of LA, suddenly I saw an Apache store. Yes, Apache was being sold in the streets of Paris, and if you don't believe, here is the proof :-) :

Fortunately I was bringing my camera with me to take a picture. Does anybody know this place? The first one to name the address of the place is the winner :-).