On June 20th, GoJava and Goias Free Robotics put together an International event for the whole Latin American Mobile and Embedded Community: The M3DD/LA (Java Mobile, Media & eMbedded Developer Days - Latin American Edition)

When the organization for this event started, everyone had a feeling that it would be a big hit. After the website was published, they started to keep track using Google Analytics, a twitter and other means to promote this event. Twitter was a major surprise because we had 300 people following in less than 5 days. Registration opened after 1 month and we had 400 registrations in the first day. The organization had to shutdown the registration because we reach the maximum number of people that the venue could support it. It was just incredible

The event had 4 tracks with 24 talks about the most current technologies in the mobile space: SunSPOT, LWUIT, Mobile Gaming, Robotics, Blu-Ray, JavaCard and JavaFX Mobile. Most of the Brazilian celebrities went there, talking and exposing their experience in the field. Goiania got such attention from the local community, that GoJava has got sponsorship from Companies that never had sponsor any Developer event before and support from the local Government.

SENAC is one of top Universities in Goiania and host this event, offering a great infrastructure and having support from their Director. Professor Murillo leadership from the venue perspective and made this event possible. We great appreciate his effort, which without him, it wouldn't be possible. Thanks Professor Murillo.

The much expected celebrities during M3DD/LA was those who came from the other side of the world, such as Mobile&Embedded Leader Roger Brinkley, Sun's Senior Evangelist Terrence Barr, SDK team from Czech Republic Richard Gregor and Radko Najman, who made a incredible blog about his experience in M3DD/LA and I strong recommend you have a look at it. Their contribution into this event were much appreciate and the effort to fly all the way down to South America.

Some of the Brazilian Celebrities in the mobile space were Igor Medeiros (The Brazilian JavaCard man and a awesome photographer), Antonio Marin Neto (aka Neto, author of CosMo - the mobile application with all information about an event), Robison Chris Brito (author of several Java ME videos with his popular and exciting talks about gaming), Eloi Junior (mobile developer from far north of Brazil and doing amazing things with LWUIT), Alexandre Gomes (Java.net blogger and Mobile&Embedded star, His talk is always well attended and very funny) and Magno Calvalcante is Rio de Janeiro's JUG Leader and presented his JavaOne's talk about the Brazilian Digital TV System.

If you had a chance to attendee this event in person, you were the lucky one. If not, I am sharing some of the pictures we had there and I encourage you to attend M3DD/LA in 2010 in Goiania. Congratulations to GoJava and Goias Free Robotics for an outstanding international event.

The organization were working 100% for final preparation. The M3DD/LA would be in the next day and there were lot of excitement.

GoJava did a terrific job with all promotion material, offering a first class content to all attendees.

At 8.30am there were several people lining up and getting their crendencials

M3DD/LA brought not only Academic Students looking Mobile&Embedded Technologies, but also companies already in the Market developing serious technologies.

9.00am and Raphael Adrien (GoJava JUG Leader) and Leonardo Miranda (Goias Free Robotics Leader) announce the opening of M3DD/LA with a day full of M&E content: 24 talks

"I HAVE A PASSION AND I ENCOURAGE YOU TO LOOK YOUR PASSION" - Roger Brinkley's Keynote at M3DD/LA

Roger Brinkley presenting Bug Labs, a Linux Device using OSGi software architecture in the embedded world.

TrackBot, a Robot developed using SunSPOT with a couple sensors. When the user gets closer, the TrackBot runs away.

During Roger's Keynote, the auditorium was completed full and there were several people standing up looking at each demo.

Roger is attaching a SunSPOT in his Golf club. What is going to do next ? Very simple: Show his passion !!!

One of the obstacles to get SunSPOT in Brazil was the approval by the Brazilian authorities. Currently, this approval was given to Sun (which it was the first step)

Terrence Barr giving his talk about LWUIT. Brazil has a huge interest in this technology, specially because it's going to be use in the newest Brazilian Digital TV system.

One of the greatest benefits from LWUIT, it's the capability of providing a cross user interface among several mobile devices.

As the auditorium goes with some other talks, there were 4 tracks with Mobile&Embedded specialists from all Latin America.

David Marques represents CESAR, a high advanced R&D facility in Northeast of Brazil, developing several software mobile technologies.

Radko Najman is one of the master minds behinds the awesome mobile technologies in Java. He gave a great talk about developing mobile applications more efficiently

"TESTING !!!" one of the hardest part in the mobile development. Richard Gregor show how Sun is building the next generation of testing software.

One of the funniest moment in M3DD/LA: Alexandre Gomes is complaining about never got a chance with playing with a SunSPOT. All the sudden, Roger Brinkley gave him a brand new one, so he "WON'T WEEP ANYMORE".
Congratulations Alexandre.