 |
|
 |
 |
|
|
 
Felipe Gaucho's BlogFidelity Program for Java eventsPosted by felipegaucho on December 06, 2006 at 04:12 AM | Comments (2)How about a fidellity program for Java events? If you attend several Java events during the year, why not to get some advantage in the overall price? If your company usually support Java events for its developers, what about to present to the financial sector a yearly package of events with discount and benefits? This simple idea can provide more comfortable or at least give for more people the chance to attend great events like JavaOne, Javapolis and Jazoon. You are right, the privilege of attending global Java events is already a benefit - a technical benefit - but events are also about tourism and comfort - there is a life style related to these events. This life style include the need to be part of something - people are not looking just to be there but they want to be part of that :) And a counterpart in terms of fidelity program could be a nice response for this expectation. If you already attended two or three JavaOne events, why not receiving some nice gifts on the next time? Why not getting a better dinner, a faster train or a more comfortable hotel room? How about that feeling "oh, you were here last year, welcome back! We have some surprises for you this year". Nice isn't it? The integration between the events and third part business could be a simple registration discount, but can evolve also more sophisticated business network - including a permanent package of benefits between the events. You can, for example, buy Java books and technical stuff with discount in the period between the events. Your local university can offer special discounts on education products for people who invest in their own education through the events and so on. How about a credit card with the Java brand which allows you to get a discount in the next Java event while you e xpend money in the supermarket at the corner? You are right again :) This idea is not new and it is not mine. It is a shared feeling about the investment costs in a professional carrier on Java technologies. Discussing the requirements of good Java events, several members of the Java community reported a special concern about the cost to attend such events. Not just the registration fee itself, but about full logistics: transportation, food and accomodation costs. From that feeling I started figuring out that a mileage or fidelity program is the wish of the community for the next big events. Your opinion about that will be very appreciated - more even if you have other ideas in order to promote the Java events. Bookmark blog post:  del.icio.us  Digg  DZone  Furl  Reddit
CommentsComments are listed in date ascending order (oldest first) | Post Comment
| |
 java.net RSS Feeds
|
