In search of a new acronym: SOW (Sevice Oriented Workflow)

I find that saying "BPM stands for Business Process Management" results in blank stares from most of my fellow programmers, so coming up with a better explanation has been on my mind, and I am beginning to think that a new acronym might be called for... Just look what AJAX did for HttpXMLRequest ;-)

My proposal is SOW, for Service Oriented Workflow... but unfortunately, as you can read at my other blog, there are problems when trying to coin a new acronym ;-)