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OpenCable (tru2way) Project Featured in Business Week

Posted by editor on April 6, 2009 at 7:01 AM PDT

The opencable project (known as tru2way in its consumer-facing branding) was featured last week in Business Week as a solution for making cable TV "as interactive as the Web." In his article Cable TV: Pushing to Become More Web-Like, Business Week Senior writer Tom Lowry writes:

the cable guys are scrambling to make TV as interactive as the Web. For years they've tried and largely failed. Exhibit A: the multiple buttons and screens viewers must navigate to find and rent a movie.

Now the industry may have hit on the answer. It's called tru2way, a service arriving in the coming months that will allow viewers who have the latest generation of set-top boxes and televisions to more easily search for TV shows, play games, chat, and even browse the Web.

The issue is that video content, including movies and TV shows, is increasingly available online. While currently the amount of such content that is accessed online is miniscule compared with the amount that is viewed over cable TV, the industry is concerned about the emerging trend.

Long technology laggards, the cable companies have set up skunk works. The aim of doing so is twofold: putting more of their content online and making the regular television viewing experience more Weblike. "We don't want to be alarmists," says Time Warner Cable CEO Glenn Britt. "But we really need to look at what consumers want."

This is where the OpenCable project comes to the fore. Tru2way:

will allow viewers who have the latest generation of set-top boxes and televisions to more easily search for TV shows, play games, chat, and even browse the Web... Beyond improving the viewing experience, the technology also will allow the cable companies to offer interactive commercials. For example, viewers will be able to request more information about a sponsor's product and, at some point, even buy it through their televisions.

Craig Moffett, a veteran cable analyst at Sanford C. Bernstein, says tru2way could crack open the television much the way the iPhone's operating system did the mobile computing world. Creative software jockeys, he says, will be able to create apps and "bring Internet magic to TV."

If you're interested in tru2way, or you'd like to participate in the development, visit the OpenCable project home page. There you'll find a project overview and links to documentation, a Getting Started guide, Tru2way Community Resources, and more.


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In his Business Week article Cable TV: Pushing to Become More Web-Like, Tom Lowry talks about tru2way, the consumer-facing brand name for the Java.net opencable project: tru2way "will allow viewers who have the latest generation of set-top boxes and televisions to more easily search for TV shows, play games, chat, and even browse the Web... Craig Moffett, a veteran cable analyst at Sanford C. Bernstein, says tru2way could crack open the
television much the way the iPhone's operating system did the mobile computing world."

And Peligri writes about the successful partnership between the EJB 3.1 and Jersey
development teams: "One of the challenges in spec development is how to
best leverage other specs that are being developed simultaneously,
within the real-life constraints of schedules, resources, time-zones,
etc. This is another situation where transparency and open-source is
helping significantly - plus the usual hard work of the EGs."


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In today's Forums, rajkoti Cannot access resources from a Session Bean: "I have an Enterprise project with a simple EJB jar and a Web app. I have two entity class's and two Local session beans for the corrsponding entities. When I deploy my application on Glassfish, I can access both the session beans directly from a servlet. Now if I include a reference from one session bean to another then I get an error.."

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The OpenCable project (tru2way) was featured last week in Business Week...