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You don't know Sun? How about Java?

Posted by joconner on August 23, 2007 at 5:01 PM PDT

Now with Java on desktops, cellphones, and devices everywhere, there's a good chance people know about the Java brand but not the company behind it. Oh, you don't know the company? That's Sun Microsystems, Inc., SUNW to investors and Wall Street.

This little piece of info -- that people know Java not Sun -- has sparked change. Starting next week, Sun will no longer be SUNW on the tickers. Instead, you can look forward to seeing JAVA in your portfolio. That's right. Sun Microsystems will change its stock ticker symbol from SUNW to JAVA in an effort to capitalize on the Java brand awareness.

Well, that was certainly unexpected.

You can read Jonathan Schwartz's announcement to find out more. Jonathan Schwartz? You know him, right? He leads that company that makes Java.