How to make money with Mobile
Although I donâ€™t have the official numbers, Iâ€™m sure most of developers are looking a way to make money with their mobile applications. Some may find really hard to develop a business model, so you can offer Java mobile applications to millions of hunger consumers out there.
One thing that we, mobile developers must understand, itâ€™s that we develop mobile applications for mobile users (not a regular desktop or web user). That changes about everything on how you look at the user. Here are some features that our mobile user has:
1 â€“ He/she is not sitting in chair and usually, he/she is walking towards some place
2 â€“ He/she wants simple buttons to press in order to obtain some real information
3 â€“ He/she wants to do something useful on his way home, work, college and etc.
4 â€“ He/she wants to get more information as possible in a very tiny screen
Of course, Iâ€™m sure people would say that mobile users might need a lot more than this, but I think we could start thinking about those issues, when weâ€™re developing our mobile application. Understanding the needs of our mobile user, itâ€™s the key of how to make money in the mobile world.
Ever since Iâ€™ve started working with mobile applications, Iâ€™m noticing a great number of tools, techniques, books and articles and business cases to deploy very high quality mobile applications on the market. Iâ€™m not sure yet if consumers are totally aware of the offer currently available, but itâ€™s getting there.
In the beginning, it was mobile versions of desktop applications like office suite, web browser, zip files and PDF readers. Today, theyâ€™re realizing that mobile user is happy with the possibility of open a Word document but, it gets disappointed that editing or looking for a big pictures itâ€™s kind hard due display limitations. This is something that we need to overcome in our mobile applications: Mobile applications that it matters to mobile users.
Iâ€™m not saying that I know all the answers for the next generation killer applications for mobile, but Iâ€™m pretty sure that it will come in 2 years (maybe less), for several reasons:
1 â€“ Carrierâ€™s bandwidth is getting cheaper and data plans are reaching users on reasonable prices
2 â€“ Mobile phones are getting cheaper
3 â€“ More and more mobile phones are coming with some awesome technology, like JME (not mention all available APIâ€™s)
4 â€“ More memory and more processor power is start to kicking, enable more features on the phone, such as 3D or voice recognition.
Iâ€™m sure it will take some time, until consumers realize the power they have in their fingertips. One day, they will wake up and realize that they wonâ€™t need computers like today. Instead of sitting down in a chair and reaching the information, the information will be wide available in your pocket, wherever you go. If we could reach that point, Iâ€™m sure tons of money could be made.