Some think that improved performance via inspiration is the wrong approach. The argument is that the constant positive reinforcement eventually leads the employees to overstate their own value. The narcissistic mindset leads the employees down a path with endless demands. Since endless demands can never be fulfilled, the employees eventually become dissatisfied with their jobs.
By de-motivating employees, the employees become satisfied with anything they get.
Sounds kind of nuts, but so was 1999 when companies were giving away anything to get and keep employees. The issue is neither motivation nor de-motivation, but providing the correct environment to reward proper performance, and punishes bad performance.
http://www.despair.com is a tongue and check website. Nevertheless, many of us have had managers that have taken the advice literally.